AdCounty Media – Etching Records Within The Realm of Digital Marketing
The start of the digital marketing technology may be traced back to 1993 while the first clickable web banner debuted online. Hotwired, a business online magazine, bought some banner business to marketplace and advertised at the time. This marked the beginning of a dynamic and exponentially growing digital industry which incorporated several novel technology to further the marketing targets.
For AdCounty Media, all of it began with a simple imaginative and prescient of tapping into the advertising and marketing and publishing zone with a discrete awareness on cell-primarily based advertising and marketing. TCS alumnus with unequalled prowess in tech and business, Aditya Jangid, become the mastermind in the back of this challenge. One of the numerous reasons at the back of coming into this sector become the diverse backgrounds that its founders hailed from. Approaching board with Mr Aditya were Delphin Varghese and Abbhinav Jain, both of whom own over a decades experience in overall performance advertising. The trio changed into later observed by using Kumar Saurav, who has substantial enjoy handling logo campaigns.
At that point in time, industry specialists anticipated the industry to develop by way of 5x. This was cause sufficient for the founders to begin exploring the possibilities of laying the muse of AdCounty media.
The preliminary investments got here from Mr Chandan Garg, the chairman and handling director of Innovana Innovana Think Lab (NSE Listed Company). Mr Chandan is an investor in more than one ventures and is a renowned seed funder. He’s a rare mixture of tech and business mind and is a coder himself.
Innovana takes care of the software program and application improvement aspect of the business. They directly provide offerings to create new programs and beautify the capability of current software products. The product portfolio consists of packages & software program together with advert-blocker, disk cleanup, area reviver, document opener, privacy protector and many others. All of those & in conjunction with other products have registered their presence and reputation in over 126 international locations in thirteen specific languages.
The agency portrays the suitable blend of self-warranty, danger-tolerance, willpower, dedication, and competitiveness. Demanding situations have continually been an inevitable part of entrepreneurship; for AdCounty, it’s been no distinctive. Handling the fee cycle, thriving in a marketplace with cut-throat competition, finding the sweet spot among demand and deliver and penetrating the worldwide marketplace are among the many hurdles the enterprise exceeded in efficaciously organizing itself in the enterprise.
Having mounted itself as one of the top ten advertising networks in India, the business enterprise caters to a purchaser base in 20 one of a kind countries and has bases in India, the United Arab Emirates, Singapore, Indonesia, South Africa, Germany, and Romania. The organization clocked a 70% YoY increase and witnessed a 100% growth at some point of covid.
AdCounty envisions a future in which it becomes a product organization, expands its clients, and bureaucracy joint ventures or investments with tech start-ups. It considers the purpose to expand its base to more than 50 international locations. Destiny plans of the founders contain constructing an in-residence DSP, creating a 100% shift to programmatic shopping for, and creating a pool of inventory via apps and web sites alongside eyeing a international enlargement, especially in tier 1 and LATAM.
Taking the reigns of entrepreneurship has always necessitated infinite struggles, together with materializing ideas and concepts. The organization have continually geared toward developing a win-win situation for both the company and the client with an undivided recognition on offering cutting-edge answers.
