Axis Bank sets eye on semi-urban, rural markets to amplify credit card business

The rise in earnings in semi-urban and rural markets gives a extremely good possibility to the banking enterprise, and axis bank is aiming to seize a more share in the country’s credit card market, a top company official said on monday.

India is witnessing fast boom in consumer spending and by using 2026, it’s far expected that two out of every 3 transactions may be via digital modes of payments, axis bank handling director and chief govt officer amitabh chaudhry stated right here.

“india is headed for interesting times, it’s miles one of the quickest growing economies within the world and is nicely on the adventure to becoming a usd 5 trillion dollar economic system. Also, we were seeing some rapid essential shifts, specially within the banking and monetary enterprise like consumerism and disruption etc.

“and that is why large private banks like us have made investments to enhance their operations and modernise the technological architecture. Also, i trust the real differentiation would come from being exceptional and growing unique customised products led through innovation,” Chaudhry said on the launch of the co-branded credit card with Samsung and payments solution provider Visa.

There have been several efforts from the central government and rbi to make india a digital economic system, he said. The RBI’s announcement to launch a central bank digital currency and innovations such as UPI payments are steps in the same direction.

A majority of these along with simplified consumer onboarding, a higher diploma of consumer focus and greater acceptance further support the opportunity for the enterprise, the official said.

The country’s third biggest private sectpotr bank via asset size has a 16 percent market proportion in upi transactions and 22 percent in upi p2m (payments to merchants).

In the credit cards business, it is the fourth biggest participant with over 17 percent incremental marketplace share in the last six months and 12 percent on the cease of the first area ended june this financial.

The bank’s credit cards acquisition all through the june zone was up with the aid of 4 times from a year in the past stage at about 1 million (10 lakh) cards.

Sanjeev Moghe, President & Head-Cards and Payments, Axis Bank, reasoning the tie-up with Samsung said it is one of the biggest names in the industry and the bank has always prioritised innovations and new stuff.

“examine the product samsung has, they’ve an overall brand innovation, it’s far one in all the biggest…They may be large in each patron durables and handsets and that is how we selected samsung,” moghe said.

Whilst the bank has set some internal targets for acquiring new clients through this co-branded card that hits the market proper on the onset of the pageant season, moghe stated “we’ve got some internal goals however it truly is not something we’re setting out. We trust the space and the possibility over here are equally large and we can wait and see how the patron reaction is”.

On being requested about the price proposition, specially within the tier ii and iii varieties of markets, the officials said there is no dearth of capital amongst indians. people have aspirations and they’re inclined to spend.

“we trust there is sufficient wealth with masses of people across india and that is why we have launched 2 types of cards,” moghe added.

Ken kang, president and ceo, samsung south-west asia, stated the launch of this credit card is the business enterprise’s subsequent large india-precise innovation so as to alternate the way clients buy samsung products and spend on series of industry-leading features.