6 Link Building Techniques For Ecommerce
Link building is an essential part of search engine optimization (SEO) for ecommerce websites. Link building is the process of getting other websites to link to your website. It is important because search engines like Google use links as a ranking signal. The more high-quality links you have pointing to your website, the higher your website will rank in search results. In this essay, we will explore six link building techniques that ecommerce websites can use to improve their search engine rankings.
- Guest blogging
Guest blogging is a link building technique where you write a blog post for another website in your niche and include a link back to your ecommerce website in the post. Guest blogging helps you build relationships with other websites in your niche and also helps you get links back to your website. When guest blogging, it is important to write high-quality content that provides value to the readers of the host website. This will increase the likelihood of the host website accepting your guest post.
- Broken link building
Broken link building is a technique where you find broken links on other websites in your niche and offer to replace them with links to your ecommerce website. Broken links are links that lead to pages that no longer exist or have been moved. Broken link building works because websites that have broken links are usually more than willing to replace them with working links. To find broken links, you can use tools like Ahrefs or Screaming Frog.
- Infographics
Infographics are a popular way of presenting information in a visually appealing way. Infographics can help you get links back to your ecommerce website because people like to share them. When creating an infographic, it is important to choose a topic that is relevant to your niche and to make the infographic visually appealing and easy to understand. You can then promote your infographic on social media and reach out to websites in your niche to see if they would be willing to share it.
- Resource pages
Resource pages are pages on other websites that list resources related to a particular topic. Resource pages are a great way to get links back to your ecommerce website because they usually contain links to high-quality websites in your niche. To get your ecommerce website listed on a resource page, you can reach out to websites in your niche and offer to include your website on their resource page. It is important to make sure that your ecommerce website is relevant to the topic of the resource page.
- Skyscraper technique
The Skyscraper technique is a link building technique where you find content in your niche that has performed well in terms of links and social shares and then create better content on the same topic. Once you have created your content, you can reach out to websites that have linked to the original content and offer them your improved version. The Skyscraper technique works because websites are more likely to link to content that is better than what they have already linked to.
- Influencer outreach
Influencer outreach is a link building technique where you reach out to influencers in your niche and ask them to share your content or link to your ecommerce website. Influencer outreach works because influencers have large followings and can help you reach a wider audience. To find influencers in your niche, you can use tools like BuzzSumo or Followerwonk. When reaching out to influencers, it is important to personalize your outreach and to offer them something of value in return.
Conclusion
Link building is an essential part of SEO for ecommerce websites. By using the six link building techniques discussed in this essay, ecommerce websites can improve their search engine rankings and drive more traffic to their websites. It is important to remember that link building takes time and effort, and that the quality of your links is more important than the quantity. By focusing on building high-quality links from websites in your niche, ecommerce websites can achieve long-term success
