Aliceblue – Alice Blue Stock Trading – Aliceblue Freedom 15 Brokarage – Aliceblue Discount Broker
Alice Blue Incorporated in 2006, Alice Blue is a Bangalore-based discount stockbroker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (Demat account) through its membership with CDSL.
Alice blue offers one simple brokerage plan, Freedom 15 (F15) to its customers. The flat fee brokerage plan F15 minimizes the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equity delivery trades. The customer doesn’t pay any brokerage fee for trade in this segment. For all other segments, Alice Blue charge flat Rs 15 per executed order or 0.01% whichever is lower.
Alice Blue Financial Services has a network of 17 branches located in major cities across India. These branches offer personalized broker service to customers. It also has 1000+ Partners across India.
Alice Blue provides online share trading platforms to its customers. ANT (Analyse and Trade) is the trading platform offered by Alice Blue. It is built by TradeLab and uses Omnesys NEST as a backend. The platform is available in mobile, desktop, and web versions. ANT Meta and ANT Scanner are trading software offered by the company for trade analysis.
The discount broker also offers access to proprietary and 3rd party online trading tools to help its customers deeply analyze their trades and make informed trading decisions. Customers can get access to these paid tools and apps on the ‘Trade Store’. Major trading tools available on the Trade Store are-
Alice blue Trading Tools
| Software Name | Description | Pricing |
|---|---|---|
| Advisorymandi | A share market app where customers can compare, select, and follow top market experts and get trading advice from them. | Rs 499 |
| Alice Algo | Web and app-based Algo Trading tool | Subscription Based |
| ANT IQ | A platform to build your own trading strategy using Fibonacci, indicators, and patterns. | Lifetime Free |
| Alice Blue Mutual Funds | An online platform to buy mutual funds directly at zero brokerage and fee. | Zero for Aliceblue Clients only |
| Sensibull | An Options Strategy Builder & Trading platform. | Lite: Rs 600 pm
Pro: Rs 950 pm |
| Smallcase | Offers pre-built portfolios created around a trading theme or idea | Rs 100 smallcase (Buy) |
| TickerTape | A tool to discover and analyze stocks. | Free |
Alice Blue also offers its customers access to Trade School, an online resource for learning investment concepts and trading skills.
Alice Blue Financial Services USP (Unique Sales Proposition)
Following are unique selling points of Alice Blue Financial Services:
-
- Experience trust of over 20 years as a full-service broker.
- ANT – A flagship trading platform built for analysis and trading.
- Discount brokerage plan Freedom 15 – A simple, low-cost, and flat-fee brokerage plan.
- Equity Delivery brokerage is free. No broker fee for cash & carry trades.
- Pay 0.01% or Rs 15 whichever is less brokerage for all other segments at BSE, NSE, and MCX.
- Free trading software’s to all its customers.
- Advanced Trading Tools- ANT Meta and, ANT Scanner. and other 3rd party tools.
- Trade School an online resource for learning investment concepts and trading skills.
Alice Blue Special Offers
Free Equity Delivery Trade + FREE Account Opening
Trade brokerage-free equity delivery (truly no brokerage). Pay flat Rs 15 per trade for Intra-day and F&O. Open FREE Instant Account online with Alice Blue and start trading today.
Account Types
Alice Blue offers 2 types of accounts to target different customer needs. The account types and available key features are described below:
| Account Type | Local Branch Support? | Call & Trade (Free) | Online/Mobile trading application? |
| Online account | No | Yes | Yes |
| Offline account | Yes | Yes | Yes |
Alice Blue Charges 2021
| Trading Account Opening Charges (One Time) |
|
| Trading Annual maintenance charges (AMC) | Rs 0 |
| Demat Account Opening Charges (One Time) | Rs 0 |
| Demat Account Annual Maintenance Charges (AMC) | Rs 400 |
Alice Blue Brokerage & Fees- Freedom Plans (F15)
| Equity Delivery Brokerage | Rs 0 (free) |
| Equity Intraday Brokerage | Rs 15 per order or 0.01% whichever is lower |
| Equity Future Brokerage | Rs 15 per order or 0.01% whichever is lower |
| Equity Option Brokerage | Rs 15 per order |
| Currency Future Brokerage | Rs 15 per order or 0.01% whichever is lower |
| Currency Option Brokerage | Rs 10 per order |
| Commodity Future Brokerage | Rs 15 per order or 0.01% whichever is lower |
| Commodity Option Brokerage | Rs 15 per order |
Alice Blue Brokerage Fee Explained
| Alice Blue Charges | Equity Delivery | Equity Intraday |
| STT | 0.1% on both Buy and Sell | 0.025% on the Sell Side |
| Transaction / Turnover Charges | NSE Rs 325 per crore | BSE Rs 325 per crore | NSE Rs 325 per crore | BSE Rs 325 per crore |
| Goods and Services Tax (GST) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) |
| SEBI Charges | Rs 5/Crore | Rs 5/Crore |
| Stamp Charges* | State-wise | State-wise |
| Alice Blue F&O Brokerage | Futures | Options |
| STT | 0.01% on Sell Side | 0.05% on Sell Side(on Premium) |
| Transaction / Turnover Charges | NSE Rs 190 per crore | BSE Rs 190 per crore | NSE Rs 5000 per crore | BSE Rs 5000 per crore |
| Goods and Services Tax (GST) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) |
| SEBI Charges | Rs 5/Crore | Rs 5/Crore |
| Stamp Charges* | State-wise | State-wise |
| Alice Blue Charges | Currency Futures | Currency Options | Commodity |
| STT | No STT | No STT | 0.01% on Sell Side (Non-Agri) |
| Transaction / Turnover Charges | BSE Rs 200 per crore | BSE Rs 2000 (on premium) per crore (0.02%) | Non-Agri Rs 260 (0.0026%) | Agri Rs 260 per Crore |
| Goods and Services Tax (GST) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) |
| SEBI Charges | Rs 5/Crore | Rs 5/Crore | Rs 5/Crore |
| Stamp Charges* | State-wise | State-wise | State-wise |
AliceBlue Fee Structure Explained:
- Brokerage: The fee charged by broker for trading services offered.
- STT: This government tax is charged only on the sell side for intraday and F&O trades. It is charged on both sides for Delivery trades in Equity.
- Exchange Transaction or Turnover Charges: This is the fee charged by the exchange. I some cases it also include professional clearing charges.
- Goods and Services Tax (GST): This tax is charged at 18% of the brokerage fee plus transaction charges.
- SEBI Charges: This tax by SEBI is charged at flat Rs 5 per Crore.
- Stamp Duty: This government tax is charged based on the state where the customer lives.
Other Charges (Alice Blue Hidden Fees):
- Call & Trade/Square off charges: Additional Rs 20 per executed order.
- DP charges for delivery-based equity selling – Rs 15 per transaction.
- Standard NSE charges, transaction charges, and statutory levies are charged.
Demat Account Charges:
Alice Blue is a DP service provider of CDSL. It offers Demat Account and its related services to customers.
| ID | Transaction | Charges |
| 1 | Demat Account Opening Charges | Rs 0 |
| 2 | PoA Stamp Charges payable upfront (included with account opening charges) | Rs 150 |
| 3 | Annual Maintenance Charges (AMC): | |
| a. Individuals | Rs 400 | |
| b. Corporate | Rs 400 | |
| 4 | Transaction Charges per ISIN (Market Trades): | |
| a. Buy (Receive) | Rs 0 | |
| b. Sell(Debit) | Rs 15 flat for every debit transaction | |
| 5 | Inter Depository Transfer (Off-Market Trades): | |
| a. Buy (Receive) | NIL | |
| b. Sell(Debit) | 0.04% or Rs 25 whichever is higher | |
| 6 | Demat (Per certificate) | Rs 10 per certificate + Rs 50 per request |
| 7 | Remat (Per ISIN) | Rs 30 (Per certificate) + CDSL Charges |
| 8 | Courier charges per Demat/ Remat request | Rs 100 |
| 9 | Pledge per ISIN | Rs 20 + Rs 12 per request (CDSL Charges) |
| 10 | Unpledge per ISIN | Rs 20 + Rs 12 per request (CDSL Charges) |
| 11 | Pledge Invocation per ISIN | Rs 20 |
| 12 | Periodic Statement: | |
| a. By Email | Free | |
| b. Physical | Rs 0 per request | |
| 13 | Adhoc / Non-Periodic Statement Requests: | |
| a. By Email | Rs 0 per request | |
| b. Physical | Rs 0 per request | |
| 14 | Delivery Instructions: | |
| a. First Delivery Instruction Book | Rs 100 (10 leaves) | |
| b. Every Additional Booklet | Rs 100 (10 leaves) | |
| 15 | Cheque Bounce/ Per cheque | Rs 500 |
| 16 | Failed Transactions | Rs 50 per ISIN |
| 17 | Modification in CML | Rs 0 Per request |
| 18 | KRA Upload / Download | Rs 0 Per request |
Alice Blue Minimum Brokerage Fee
Alice Blue charges a brokerage of flat Rs 15 per trade or 0.01% whichever is lower.
They don’t charge any minimum brokerage fee. This is an advantage for traders who trade in small quantity or in penny stocks.
Note: The equity delivery trades (Cash & Carry) on Freedom (F15) plan is totally brokerage free. The customer pays only government taxes for these trades.
Alice Blue Demat Minimum Charges
| S/N | Service | Fees | Minimum Fees |
| 1 | Equity Debit Transaction (Market Order) | 0.04% of the value of the transaction | Rs 20 |
| 2 | Equity Debit Transaction (Off Market Order) | 0.04% of the value of the transaction | Rs 40 |
| 3 | Debt Debit Transaction (Market Order) | 0.04% of the value of the transaction (max 5000) | Rs 20 |
| 4 | Debt Debit Transaction (Off Market Order) | 0.04% of the value of the transaction (max 5000) | Rs 40 |
Alice Blue Online Account Opening
AliceBlue offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. The company offers an account opening in 3 convenient ways:
- Instant Account Opening (Online eKYC and Aadhar eSign)Instant trading and demat account opening are available if you are eKYC complaint and your Aadhar number is linked to your correct phone number. This is the paperless way to open an account. No need to print, sign 1and send forms to the broker.
- Visit Alice Blue BranchAlice Blue has over 15 branch offices located across India. You could visit any of these branches to open an account with them.
- Request account opening formYou could also request the account opening forms from the customer service. The account opening form is couriered to you. You could fill the form and send it to the given address.
The equity trading, commodity trading, and demat accounts are opened within 24 hours from when the broker receives the complete and correct forms.
Alice Blue Trading Software (Alice Blue Trading Platforms)
Alice Blue offers an online trading platform to its online customers for free. The trading platform includes a trading terminal for active traders, a website for casual traders and a mobile app for on-the-go traders.
ANT (Analysis and Trade)
ANT is the flagship trading platform offered by Alice Blue. It uses the latest technologies to help traders make informed decision while trading.
ANT is a rebranded Trading Platform build by TradeLab. The software is also used by other popular brokers like Zerodha, Religare, SASOnline, Trustline, Adroit etc. Tradelab offers cutting-edge technology platform since 2014.
Key features of ANT include a personal trading assistance to provide you with customized strategies, faster execution of trades, advanced charts with years of data, intelligent alerts and more.
ANT uses the OMNESYS NEST suite of products in the backend. This includes Omnesys API’s, Risk Management System (RMS) and Order Management System (OMS). Omnesys offer the most stable and powerful backend for the trading application used by over 200 top brokers in India.
AliceBlue ANT Online Trading Software
| Platform | Type | Description |
| ANT Desk | Trading Terminal | ANT Desk is also an installable trading terminal. It is designed for the fast, secure and flexible way to trade. This app is loaded with professional-grade tools. |
| ANT Web | Website | Web (browser) based trading platform with streaming quotes and rich user experience. It works with all devices with a web browser. It’s a light-weight online trading app. It also includes ANT Scanner, a tool to filter stocks based on given criteria. |
| ANT Mobi | Android and iOS App | Android and Apple iOS mobile trading app for on-the-go traders. The trading app is loaded with rich features like the trade from the charts, trading across segment and exchanges, reports and fund transfer features. It also includes ANT Scanner, a tool to filter stocks based on given criteria. |
| BOT – Back office Transformation | Website | A back office software that helps customers track your day to day transactions. |
All the above trading software’s are available for free of charges to all customers.
Alice Blue Pros and Cons
Alice Blue Pros (Advantages)
The following are the advantages of Alice Blue. You must read Alice Blue advantages and disadvantages before opening an account with Alice Blue. Alice Blue pros and cons help you find if it suits your investment needs.
- Equity Delivery trading in Freedom (F15) plan is free. Pay max of Rs 15 for trading in other segments.
- No minimum brokerage. No minimum commitment. No Prepaid Plans.
- Alice Blue is a financial services provider offering brokerage services since 2006.
- Uses Omnesys NEST PLUS Trading Platform as the backend for ANT. Omnesys NEST offers powerful Risk Management System and Order Management System used by over 200 top brokers in India.
- ANT Trading Software is available for free to all its customers.
- Offers access to a range of 3rd party online trading tools & apps.
- Advance order types i.e. Bracket Orders and Cover Orders are available to all customers.
- Trading available at BSE, NSE, and MCX.
- Paperless Instant Account Opening is available with eKYC and Aadhar eSignature.
- The daily market report is available for free to all customers.
- After trading hours orders are available.
- Bracket Orders and Cover Orders are available.
Alice Blue Cons (Disadvantages)
The following are the cons of Alice Blue. Check the list of Alice Blue drawbacks.
- AliceBlue no more offers full-service brokerage services. They also stopped offering unlimited monthly/yearly trading plans.
- Online IPO, NCD, and Corporate bonds are not available.
- Broker-assisted trades (Call & Trade) are available at an extra Rs 20 per executed order.
- Good Till Cancelled GTC Orders are not available.
Alice Blue Margin Exposure
Alice Blue margin for intraday trading is up to 6x based on the stock. Alice Blue F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for Alice Blue F&O carry forward positions and equity delivery trades.
| Segment | Margin |
|---|---|
| Equity Delivery | 1x (no margin) |
| Equity Intraday | Up to 6x (based on the stock) |
| Equity Futures & Options | Intraday – 1.3x, Carry forward – 1x of NRML margin (Span + Exposure) |
| Currency Futures & Options | Intraday – 1.3x, Carry forward – 1x of NRML margin (Span + Exposure) |
| Commodity Futures | Intraday – 1.3x, Carry forward – 1x of NRML margin (Span + Exposure) |
Note: As per the new margin policy by SEBI, the margin for trading will be decided by the exchange from Sept 01, 2021. Brokers cannot offer ‘additional margin’ like 20x in any segment at BSE, NSE, and MCX. All full-service and discount brokers will provide the same margin exposure to customers.
Alice Blue Ratings
| Overall Rating |  3.4/5 |
| Fees |  3.8/5 |
| Brokerage |  3.7/5 |
| Usability |  3.6/5 |
| Customer Service |  3.0/5 |
| Research Capabilities |  1.9/5 |
Based on 32 Votes by Alice Blue Customers
Do you trade with Alice Blue? Rate Alice Blue
Alice Blue Complaint
The number of Alice Blue customer complaint received by the exchanges. The Alice Blue consumer complaint report helps understanding the Alice Blue Financial Services quality and relibility of service.
| Exchange | Financial Year | Number of Clients* | Complaints** | % |
|---|---|---|---|---|
| NSE | 2021-22 | 130,312 | 3 | 0% |
| NSE | 2020-21 | 125,223 | 167 | 0.13% |
| BSE | 2020-21 | 3,088 | 3 | 0.1% |
| NSE | 2019-20 | 37,295 | 87 | 0.23% |
| BSE | 2019-20 | 3,071 | 5 | 0.16% |
| NSE | 2018-19 | 6,513 | 7 | 0.11% |
| NSE | 2017-18 | 5,181 | 17 | 0.33% |
| NSE | 2016-17 | 4,476 | 30 | 0.67% |
| BSE | 2016-17 | 54 | 1 | 1.85% |
| NSE | 2015-16 | 4,317 | 22 | 0.51% |
* The number of active customers reported by the broker.
** The total number of complaints received against the broker at the given exchange.
