How To Start Baskin Robins Franchise – Costs, Steps to Follow : Comprehensive Guide 2025
How To Start Baskin Robins Franchise : Starting a Baskin-Robbins franchise is an excellent business opportunity, especially for entrepreneurs looking to invest in the booming food and beverage industry. With a globally recognized brand name and a strong presence in India, Baskin-Robbins offers a proven business model, high brand loyalty, and a strong support system for franchisees.
Table of Contents
This guide covers the investment costs, eligibility criteria, and step-by-step process to help you successfully launch a Baskin-Robbins outlet in India.
Why Choose a Baskin-Robbins Franchise?
Baskin-Robbins, established in 1945, is one of the world’s leading ice cream brands, operating in 50+ countries with thousands of outlets.
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India’s growing consumer base for premium desserts makes it a lucrative market for ice cream franchises. Here are the key benefits of owning a Baskin-Robbins franchise:
- Strong brand reputation with a loyal customer base.
- Proven business model with ongoing support and training.
- Diverse and innovative product range, including unique flavors customized for the Indian market.
- Established supply chain ensuring consistent product quality.
- Growth potential in India’s fast-growing QSR (Quick Service Restaurant) industry.
Investment Costs and Financial Requirements
Investing in a Baskin-Robbins franchise involves various financial components. Below are the estimated costs:
1. Initial Franchise Fee
The franchise fee for a Baskin-Robbins store in India is ₹10 lakh to ₹15 lakh. This grants franchisees the right to use the brand name, access training, and receive business support.
2. Total Investment Cost
The total investment required depends on the type of outlet, location, and store size. The approximate investment range is ₹20 lakh to ₹30 lakh, covering:
- Property lease or purchase
- Store interiors, equipment, and furniture
- Initial inventory of ice creams and raw materials
- Signage, branding, and technology setup
3. Royalty Fees
Franchisees must pay an ongoing royalty fee of 5-7% of gross sales, which covers brand maintenance, operational support, and research and development.
4. Marketing and Advertising Fees
Baskin-Robbins mandates a marketing fee of 2-5% of gross sales, contributing to national advertising, digital marketing, and promotional campaigns.
Steps to Start a Baskin-Robbins Franchise in India
1. Assess Your Financial Readiness
Ensure you meet the financial eligibility criteria, including having a net worth of at least ₹50 lakh and liquid capital of ₹20 lakh.
2. Choose an Ideal Location
Selecting the right location is crucial for the success of your franchise. Consider factors such as:
- High foot traffic areas (shopping malls, busy streets, and commercial centers)
- Proximity to target customers (families, students, office-goers)
- Affordable rental costs
3. Submit Your Franchise Application
Apply for a Baskin-Robbins franchise through their official website or by contacting their regional franchise development team. The application process involves submitting your business profile, financial details, and location preferences.
4. Attend an Interview and Screening Process
Once your application is reviewed, you may be invited for an interview to discuss your business plans, financial strength, and operational knowledge. Baskin-Robbins conducts background checks to evaluate your eligibility as a franchise owner.
5. Sign the Franchise Agreement and Undergo Training
Once approved, you will sign a franchise agreement, detailing your rights, obligations, and financial commitments. Baskin-Robbins provides comprehensive training programs, including:
- Store operations and management
- Customer service and sales strategies
- Marketing and promotional techniques
- Inventory and supply chain management
6. Setup Your Store and Launch Operations
- Work with Baskin-Robbins India’s real estate and design team to finalize your store layout and setup.
- Install necessary equipment, furniture, and branding materials.
- Stock your store with initial inventory and train staff.
- Plan a grand opening event with promotions to attract customers.
Additional Factors to Consider
1. Franchise Types and Models
Baskin-Robbins offers multiple store formats, including:
- Kiosk Model – Small outlets in malls and food courts (₹15-20 lakh investment).
- Standalone Stores – Larger stores in high-traffic areas (₹25-30 lakh investment).
- Express Outlets – Smaller, quick-service units with lower investment requirements.
2. Profitability and ROI
A successful Baskin-Robbins franchise can generate monthly revenues of ₹3 lakh to ₹6 lakh, depending on location and customer demand. Most franchisees achieve breakeven within 1.5 to 3 years.
3. Support from Baskin-Robbins India
Franchise owners receive continuous operational support, marketing assistance, and access to new product innovations to stay competitive.
Baskin Robins Franchise – Conclusion
Starting a Baskin-Robbins franchise can be a highly profitable venture if planned and executed correctly. With the right location, solid financial backing, and strong business strategy, you can successfully establish and grow your ice cream franchise.
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By leveraging Baskin-Robbins’ global brand strength and extensive support system, entrepreneurs can tap into India’s growing demand for premium desserts and build a thriving business.
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