Headless commerce: a brand new generation of online business

Kelly Goetsch, Chief Strategy Officer, commercetools, elaborates on the company’s ‘headless commerce’ technology and how it enables holistic virtual commerce strategies.

Headless commerce is a sophisticated ecommerce generation architecture that exposes all capability and records via individual APIs, ideally operating on top of microservices. Via decoupling the front-quit from the back-end, this architecture allows agencies to construct bendy user interfaces (UIs) that may support a couple of touchpoints and enterprise models. This lets in developers to update or edit their the front-give up commerce studies with out interfering with the again-give up, so manufacturers can without problems customize their reviews for any of their trade wishes.

The Middle East and North Africa (MENA) vicinity has witnessed extensive growth within the ecommerce region as the net, social media and online shopping have taken risen globally. As a end result, the area offers huge ability for b2b, b2c and d2c online companies to growth revenue. An increasing number of customers inside the UAE have come to be virtual converts and intend to preserve shopping for the entirety online. This trend has encouraged agencies to ensure an superior online experience for clients through adopting superior ecommerce answers, including headless commerce, or hazard falling at the back of. Our headless trade solutions have been riding business increase in eGrocery, retail, cosmetics and style, way of life services, and telecommunications, among many other industries within the region. We depend famous brands including Selfologi, Alghanim industries, and trolley as our clients.