How to sell on Myntra ? : Comprehensive Guide 2025

How to sell on Myntra : With India’s e-commerce sector experiencing exponential growth, online fashion marketplaces have emerged as powerful platforms for businesses to scale. Among them, Myntra has positioned itself as the ultimate destination for fashion and lifestyle lovers in India. For any fashion-focused brand or entrepreneur, knowing how to sell on Myntra in 2025 can unlock immense business potential.

This comprehensive guide will walk you through every aspect of becoming a Myntra seller—from eligibility, onboarding, and cataloging, to logistics, marketing, and profitability.

Why Choose Myntra to Sell Online in 2025?

Myntra is a leader in India’s online fashion and lifestyle segment. With over 50 million active monthly users and strong brand recognition, it is considered one of the most trusted platforms for buying fashion, beauty, and lifestyle products. Myntra’s reputation for offering curated, high-quality goods gives sellers a unique opportunity to build brand value and reach a highly engaged audience. Unlike general marketplaces, Myntra emphasizes brand identity, product quality, and excellent customer experience. It provides extensive support in logistics, returns, visibility, and marketing, making it a preferred choice for fashion and lifestyle brands in 2025.

Eligibility Criteria to Sell on Myntra

To become a seller on Myntra, you must meet specific requirements. These include being a legally registered business such as a Sole Proprietorship, LLP, or Private Limited Company.

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You must have a valid GST number, a PAN card, a current account in the business’s name, and a trademark registration or brand authorization letter. Myntra prefers sellers with an existing portfolio of 5–10 high-quality SKUs and professional product images. The platform maintains high standards, so it prioritizes sellers with brand visibility, competitive pricing, and the ability to handle fulfillment efficiently.

Step-by-Step Process to Register as a Myntra Seller

Unlike Amazon or Flipkart, Myntra does not allow direct self-registration. It follows a curated onboarding model. The first step is to express your interest by filling out the seller form on the Myntra Partner Portal at https://partners.myntra.com. You’ll need to provide your business name, contact details, product category, business turnover, and a brief about your brand or catalog. Once submitted, the business development team will review your application. If shortlisted, a category manager will reach out to you. They’ll evaluate your product catalog, brand story, pricing model, logistics strategy, and business goals. After internal evaluation, they will send a proposal if your brand aligns with Myntra’s category strategy.

Signing the Seller Agreement

After approval, you’ll receive the Myntra seller agreement that outlines key commercial terms. This includes commission charges which vary from 4% to 25% depending on the category, shipping and return charges, packaging standards, quality control protocols, and payment timelines. Once both parties sign the agreement, you are officially registered as a Myntra seller. Payments are typically processed 15 days after order delivery, and the entire system is automated and visible through the seller dashboard.

Cataloging and Product Listing

Product listing is a crucial part of selling on Myntra. The platform insists on high-quality listings with professional product photography, clean white backgrounds, clear images from multiple angles, detailed product descriptions, fabric and fit specifications, and accurate size charts. Your product titles must be SEO-optimized with relevant keywords to help visibility. Listings can be submitted via the Myntra Partner Portal or third-party cataloging services that specialize in Myntra integrations. Your catalog must comply with Myntra’s internal style guides and content policies before going live.

Logistics and Order Fulfillment

Myntra uses its own logistics arm called Myntra Logistics (MLL), which offers sellers two models. First is Fulfilled by Myntra (FBM), where you send your inventory to Myntra’s warehouse, and they take care of picking, packing, and shipping. This is the preferred model for faster delivery and better service ratings. The second is the Self-ship Model, where you handle storage and dispatch but use Myntra’s logistics team for delivery. You must follow Myntra’s packaging norms, including using polybags or boxes with barcodes, MRP tags, and brand labels. Orders must be shipped within 24–72 hours depending on location.

Understanding Myntra’s Commission and Charges

Myntra operates on a category-based commission model. The commission ranges between 4% and 25%, depending on the product category. Shipping charges are based on weight and location. Additionally, return handling fees are applicable when customers initiate returns. To ensure profitability, you must calculate your product pricing after including all deductions. For example, if your selling price is ₹1,000 and Myntra’s commission is 20%, your actual earnings would be ₹800 minus shipping and taxes. Price your products accordingly to maintain margins.

Top Categories That Perform Best on Myntra

Myntra is synonymous with fashion and lifestyle. The top-selling categories include men’s and women’s apparel, ethnic wear, western wear, t-shirts, jeans, shoes, sneakers, kurtas, lingerie, handbags, watches, and beauty products. In 2025, niche segments like plus-size fashion, maternity wear, loungewear, and skincare essentials are also witnessing significant growth. Myntra also promotes its home décor and home utility sections, so sellers in these areas can expect good visibility. Seasonal products and occasion-based fashion collections perform exceptionally well during festivals and Myntra’s mega sale events.

How to Advertise Your Products on Myntra

Once your products are listed, advertising plays a vital role in increasing visibility and conversions. Myntra provides an internal advertising platform known as Myntra Ads or M-Ads. It allows sellers to run CPC-based (Cost-Per-Click) ad campaigns targeting specific user segments. You can also choose to participate in banners, homepage sliders, and special collections. High-performing brands are given access to Myntra Studio and influencer-based promotions. For maximum reach, partner with your category manager to align your marketing calendar with Myntra’s flagship events like End of Reason Sale (EORS), Big Fashion Festival, and Right to Fashion Sale.

Leveraging Myntra’s Sales Events

Myntra’s mega sales contribute a significant portion of annual seller revenue. Sellers who prepare well in advance with proper stock levels, attractive pricing, and trending products often see their sales spike 5X to 10X. Participate in pre-sale campaigns, flash deals, limited-time offers, and combo packs to stand out. During these periods, Myntra offers heavy ad placement, customer outreach through push notifications, and influencer tie-ups that benefit participating sellers. Be ready with fast-moving SKUs, discounted bundles, and seasonal fashion lines during these events to boost your brand’s performance.

Improving Seller Performance Metrics

Myntra tracks multiple seller performance metrics such as Order Fulfillment Rate, Return Rate, Average Delivery Time, Product Quality Score, and Customer Ratings. A high return rate or slow shipping can impact your visibility on the platform. Sellers who consistently deliver excellent service, provide quality packaging, and maintain low return ratios are rewarded with better placements, early payouts, and marketing support. Monitor your seller scorecard regularly and focus on continuous improvement to stay competitive in 2025.

Benefits of Selling on Myntra

Selling on Myntra offers numerous advantages. You gain access to millions of fashion-conscious buyers across India. Your brand is featured in a premium marketplace with high customer trust. Myntra handles logistics, payment processing, and customer support, freeing you to focus on product quality and marketing. With tools like M-Ads, brand storefronts, and influencer campaigns, you can build strong brand visibility. You also receive support from category managers, trend forecasting, and industry insights to help you grow consistently.

Challenges You May Face

While Myntra offers enormous growth potential, it also comes with challenges. It is not an open marketplace, and onboarding is selective. Commission rates can be high compared to other platforms, and product standards are strictly monitored. Fulfillment delays, low-margin products, or poor catalog quality can reduce your visibility. Maintaining healthy inventory levels, updating SKUs regularly, and aligning with Myntra’s seasonal calendars are essential to succeed.

Successful Brand Stories on Myntra

Many brands have built national recognition using Myntra. Myntra’s in-house brand Roadster is now a market leader in casual wear. D2C brands like Bewakoof, The Souled Store, and Snitch used Myntra to reach mainstream audiences. Celebrity brands like HRX and Wrogn gained early traction due to Myntra’s powerful marketing engine. These brands focused on unique designs, fast fulfillment, and consistent catalog updates—proving that success is possible for both big and small players.

How to sell on Myntra – Conclusion:

If you’re a fashion or lifestyle brand aiming to scale in the Indian e-commerce space, selling on Myntra in 2025 is an opportunity worth seizing. The platform offers access to a massive audience, premium brand placement, expert marketing support, and reliable logistics.

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It’s ideal for brands that prioritize quality, customer experience, and long-term scalability. If you meet the eligibility criteria and are prepared to commit to high standards, Myntra can help you become a household name in India’s fashion ecosystem.

Disclaimer: This guide is based on the latest insights as of 2025. Myntra’s policies, fees, and onboarding processes may change. Always refer to Myntra’s official Partner Portal or consult your category manager for updated information.

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