Roll Singh Franchise : The food and beverage sector in India is thriving, especially in the Quick Service Restaurant (QSR) space. Consumer preferences are changing rapidly: people want tasty, affordable, convenient food. Among the up-and-coming brands making their mark in this space is Roll Singh, a chains of outlets offering exotic rolls, wraps, burgers, mocktails, and fast snacks. Founded by Vikas Negi in 2016, Roll Singh has expanded through its franchise model and now presents a strong opportunity for entrepreneurs seeking low-to-moderate investment, relatively quick return, and backing of a scaling brand.
Table of Contents
If you are considering entering the food franchise business, this guide will walk you through everything you need to know about starting a Roll Singh franchise in India: the business model, eligibility, cost, infrastructure, ROI, challenges, support, and best practices. After reading this, you will have a clear roadmap for whether this franchise is right for you—and how to make it succeed.
What is Roll Singh?
Roll Singh is a rolls & wraps brand operating in the fast food segment. Their menu includes Indian-inspired exotic rolls, wraps, burgers, shakes, mocktails, and other quick bites. Their emphasis is on affordability, taste, hygiene, customer experience, with both dine-in / seating options and takeaway / delivery formats. The brand is known for its clean outlets, standardized food preparation, and attempts to offer an attractive experience at lower price points compared to full restaurants.
The Roll Singh franchise operates in multiple cities across India, with both kiosk / takeaway models and larger store formats. The brand aims to expand pan-India through its franchise partners.
Why Choose Roll Singh Franchise?
Before you commit capital and effort, it helps to understand the benefits of a Roll Singh franchise and whether it fits your business goals.
1. Lower Initial Investment Compared to Full-Service Restaurants
The investment requirement is relatively modest when compared with large restaurant chains. For the kiosk / takeaway model, space requirements are lower, interiors are less complex, staff requirements fewer. This lowers setup cost.
2. Faster Break-even
Because operations are simpler and there is less overhead, many Roll Singh franchise outlets are reported to reach break-even within 6-8 months under favorable conditions. Higher performing locations may even do better.
3. Strong Revenue Sharing Model
Roll Singh offers high revenue share to franchisees—often in the range of 90-100% of revenue with only a small percent (1-10%) being retained by the franchisor as royalty or commission. This means most of the sales you generate stay with you, increasing potential profitability.
4. Brand Support
The brand offers training in food preparation, presentation, menu planning, sometimes interior/exterior support, and help in delivery tie-ups and online ordering. For new entrepreneurs, such support can reduce risk.
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5. Growing Demand for Fast Food & QSR in India
Trend lines show that quick, convenient, affordable food is growing rapidly—especially in urban, semi-urban, and smaller cities. People are increasingly willing to order online, take away, dine quickly, or grab snacks. Roll Singh, being positioned in that space, stands to benefit from this rising trend.
Key Eligibility and Prerequisites
To open a Roll Singh franchise, you should meet certain prerequisites. Understanding these helps you to prepare beforehand.
| Criterion | Description / Details |
|---|---|
| Legal Age & Citizenship | You typically should be an adult Indian citizen or a registered business entity. Some brands ask for minimum age (e.g. 21-24 years). |
| Financial Capacity | You must have sufficient capital (initial investment + working capital) to sustain operations until the business stabilizes. |
| Business Experience | Not always mandatory, but prior experience in food & beverage, retail, or service business is helpful. Understanding of operations, supply chain, staff management gives you an edge. |
| Suitable Location | Footfall matters a lot. Locations near colleges, offices, markets, busy residential localities, main roads, or commercial streets are better. Space should meet minimum area requirement. |
| Shop / Space Ownership or Lease | Legal proof of ownership or valid lease deed; shop must comply with municipal regulations; locality should permit food outlets. |
| Regulatory & Licensing Compliance | Food license (if required), GST registration, shop & establishment license, hygiene certifications, health department permissions. |
| Operational Infrastructure | Basic requirements like internet connectivity, POS / billing system, cooking & display equipment, staff, cleanliness, waste management, possibly delivery service tie-ups. |
The Cost & Investment of a Roll Singh Franchise
Setting up a Roll Singh franchise involves multiple cost components. It is vital to break them down clearly so you can estimate the total outlay, plan finances, and secure funding if needed.
1. Types of Franchise Models
Roll Singh provides different formats:
- Kiosk / Takeaway Model: Smaller area, minimal seating or none, focus on takeaway and delivery. Lower investment, simpler infrastructure.
- Restaurant / Full-Service Model: Larger area, seating, décor, more staff, more elaborate interiors, potentially greater sales but higher cost and complexity.
2. Investment Components
Here are the main cost categories:
| Cost Component | What It Includes |
|---|---|
| Franchise Fee | One-time payment to the brand for rights to use name, menu, support. |
| Infrastructure & Interiors | Furniture, décor, display counters, seating (if any), lighting, paint, signage, lighting outside, storefront, flooring etc. |
| Equipment & Kitchen Setup | Cooking equipment, display counters, refrigeration, storage, utensils, POS machine, ventilation, exhaust system etc. |
| Initial Inventory / Raw Materials | Ingredients, packaging materials, condiments, spices, initial stock to start operations. |
| Licenses, Permits & Legal Costs | Food license, GST registration, shop licence, health department clearances etc. |
| Staff Hiring & Training | Wages for cooks, helpers, service staff; training costs. |
| Utilities & Infrastructure | Electricity, water, gas, internet, toilets, plumbing etc. |
| Marketing & Launch Cost | Local marketing, signage, opening promotions, maybe digital ads etc. |
| Working Capital | Money to cover monthly costs until the outlet becomes profitable: salaries, rent, utilities, restocking etc. |
3. Typical Investment Ranges
Based on available industry data and Roll Singh’s published franchise information, approximate ranges are:
- Franchise Fee: ~ ₹50,000 to ₹1,00,000 for smaller kiosk/takeaway models. |
- Infrastructure & Setup Costs: For kiosks, anywhere between ₹2,00,000 to ₹5,00,000 depending on location, furnishings, equipment. |
- Total Investment (Kiosk / Takeaway): Usually around ₹7,90,000 to ₹8,00,000 for small units. This includes all fees, interiors, equipment etc.
- Restaurant / Larger Store Model: Greater outlay: infrastructure may cost more; seating, larger kitchen, higher rent, larger staff. Investment for a larger model may run higher, possibly in the range of ₹6-8 Lakhs or more for infrastructure plus other costs.
4. Area / Space Requirements
- Most Roll Singh franchise models request shop sizes of 100-200 square feet for kiosk/takeaway models.
- For larger store or restaurant model, more area may be needed, possibly 200-400 square feet or more, depending on seating, kitchen size, etc.
5. Break-even / ROI (Return On Investment)
- Many of Roll Singh outlets are reported to break even in 6-8 months under favorable conditions.
- In some reports, ROI (full return of investment) may come somewhat later depending on location, rent, quality of execution etc.
Step-by-Step Process: How to Start a Roll Singh Franchise
To start a franchise successfully, you need a clear plan. Here is a suggested roadmap:
1. Market Research & Feasibility Study
- Study your target city or area: population density, foot traffic, household income, competitor fast food outlets, existing demand for rolls / wraps.
- Visit possible locations at different times of day; observe customer behavior, visibility, accessibility, parking.
- Assess costs of rent, licensing, utilities in that area.
2. Contact Roll Singh Franchise Team
- Fill out their enquiry or application form with your details.
- Ask for their franchise brochure or investment sheet: fee, royalty, support, required area, brand standards.
3. Choose the Model
- Decide whether you want to go kiosk / takeaway or a full store with seating.
- Based on budget, location, and target customer base.
4. Secure Funding
- Use your own funds, bank loan, partner investment, or financing options.
- Ensure you have enough capital to cover all setup costs and several months of operation before profit.
5. Finalize Location & Lease / Ownership
- Find a shop with required square footage, good visibility, accessible.
- Negotiate lease / rent terms; ensure it’s legally compliant; check for permissions to operate a food outlet.
6. Complete Legal & Regulatory Formalities
- Obtain required licenses: health & hygiene, food safety, shop & establishment, trade license, business registration, GST etc.
- Ensure compliance with local food safety authority norms, fire safety if applicable.
7. Interior Setup & Procurement
- Build out interiors as per brand guidelines. Decide layout, seating (if any), display, signage.
- Procure kitchen equipment, display units, POS system, packaging etc.
- Stock initial inventory of ingredients and raw materials.
8. Hire Staff & Train
- Hire cooks, helpers, service or counter staff.
- Ensure food preparation, hygiene, customer service, presentation standards are upheld.
- Roll Singh typically provides training in menu preparation and presentation.
9. Marketing & Grand Opening
- Promote locally: signage, local advertising, introductory offers, sampling.
- Online presence: presence on food delivery apps, local delivery, social media promotion.
- Ensure visibility to attract walk-ins and orders.
10. Operations & Monitoring
- Keep track of daily sales, cost of goods sold, variable and fixed costs.
- Monitor inventory turnover, waste, customer feedback.
- Adjust menu items, pricing, staffing as needed.
- Maintain hygiene standards, consistent taste, good service.
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Revenue Model & Profitability
Understanding how the money flows is key to projecting whether this business will be profitable for you.
Revenue Streams
- Direct Sales from Walk-in Customers: People walking in for rolls, wraps, burgers etc.
- Takeaway & Delivery Orders: Tie-ups with food delivery services or own delivery.
- Combo Meals or Add-ons: Drinks, sides etc.
- Catering / Events: If possible, small catering, orders for offices or events can add revenue.
Cost Structure
- Cost of Ingredients (Food Cost): Key driver. Keeping food cost manageable is crucial.
- Labor Costs: Staff wages, including cooks, helpers, service.
- Rent / Lease: Location rent is often the biggest fixed cost.
- Utilities: Electricity, water, gas, internet etc.
- Royalties / Brand Fees: If applicable (Roll Singh’s royalty is low, often 1-10%).
- Marketing / Promotion Costs
- Miscellaneous Costs: Packaging, maintenance, cleaning, waste etc.
Profit Margins & Break-even Estimates
- Franchisees often keep 90-100% of revenue, giving them strong margin potential.
- Gross margins can vary depending on food cost, but net profit margins after all expenses may be lower until business stabilizes.
- Many Roll Singh franchisees reportedly reach break-even in 6-8 months under good conditions.
Challenges to Anticipate
No business is without risk. Here are some challenges you should foresee and plan for.
- High Rental & Lease Costs
Choosing a prime high-footfall location comes with high rent, which increases fixed overhead. - Competition in QSR Segment
There are many competitors (rolls, fast food, street vendors, local shops, delivery-only brands). Differentiation in quality, hygiene, service, branding is needed. - Regulatory Compliance
Food safety, licenses, hygiene inspections, health department rules—all need to be strictly followed. Non-compliance can lead to fines or closure. - Inventory Waste & Food Quality
Managing expiry, freshness of ingredients, avoiding wastage. Maintaining consistent taste and hygiene to build repeat customers. - Staff Training and Turnover
Hiring reliable staff; retention; training them in SOPs, service, speed, cleanliness. High employee turnover can affect consistency. - Marketing & Visibility
Even with brand name, local awareness, signage, service, online presence, reviews matter. Poor visibility or poor word of mouth can hurt business. - Cash Flow Management
The first few months may be slow; revenues may fluctuate. You need reserve working capital to cover fixed costs during low-sales periods.
Best Practices for Success in Roll Singh Franchise
To maximize your chance of success and faster growth, follow these best practices:
- Choose Your Location Strategically
Always aim for places with high foot traffic, visibility, near colleges/offices/markets. Even within a city, micro-location (corner, near entrance, facing main road) can make a big difference. - Focus on Cleanliness, Quality & Consistency
Food hygiene, consistent taste & portions, presentation, packaging—all matter. A bad review spreads fast; a good one too. - Keep Menu Lean Initially
Start with best-selling items; avoid over-diversifying early. Monitor what sells; drop what doesn’t; add carefully. - Strong Online & Delivery Presence
Tie up with delivery platforms. Use own delivery if possible. Ensure orders online are fulfilled well. Good packaging, delivery times matter. - Leverage Brand Support
Use whatever training, menu planning, marketing assistance Roll Singh offers. Use their SOPs. Don’t reinvent unless you have reason to. - Monitor Costs Rigorously
Track food cost, waste, utility bills, staff productivity. Control variable costs. Negotiate supply prices. Use local procurement to reduce cost. - Customer Engagement & Feedback
Encourage customer feedback. Maintain service speed. Build repeat customers through loyalty, offers, combos, good ambience (if seating).
Case Study / Sample Financial Projection
Here is a hypothetical example to illustrate how numbers might work for a small Roll Singh kiosk / takeaway model. These values are illustrative and actuals will vary region by region.
| Line Item | Estimated Value (Monthly) |
|---|---|
| Sales (Walk-in + Delivery) | ₹1,50,000 |
| Cost of Goods Sold / Food Cost (40%) | ₹60,000 |
| Gross Margin | ₹90,000 |
| Fixed Costs | — Rent: ₹25,000 — Staff Salaries (2 persons): ₹20,000 — Utilities & Internet & Gas etc: ₹10,000 — Packaging & Supplies: ₹5,000 — Misc (cleaning, maintenance): ₹5,000 = ₹65,000 |
| Operating Profit (before royalty etc.) | ₹90,000 − ₹65,000 = ₹25,000 |
| Royalty / Brand Fees (say 5%) | ~ ₹7,500 |
| Net Profit | ~ ₹17,500 |
In this scenario, with initial investment ~ ₹8 lakhs, you might recover costs in roughly 6–8 months, assuming stable demand, good location, and cost discipline.
Long-Term Growth & Expansion
Once your first outlet becomes stable, you can consider expansion and scaling.
- Open Multiple Outlets
If your first franchise works well, consider opening a second or third outlet in other busy localities. Leverage learning from your first store. - Master Franchising / Area Ownership
Depending on Roll Singh’s policies, you may acquire rights to sub-franchise or own multiple stores in certain area/territory. - Delivery & Cloud Kitchen Model
Operating kitchens that focus purely on delivery/cloud orders can reduce real estate costs, and expand reach without high seating or prime street frontage.
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- Diversify Menus / Product Extensions
Once brand is established locally, you might add seasonal specials, combos, dessert items or beverages that align with consumer tastes. - Brand Reputation Building
Positive reviews, word of mouth, clean service, consistent flavor will help build local loyalty. Participate in local food festivals, local marketing, social media.
Frequently Asked Questions (FAQs)
Here are some common questions potential franchisees often ask, along with answers based on current data and common practice in the Roll Singh franchise network.
- What is the investment needed to start a Roll Singh franchise?
For kiosk / takeaway model roughly ₹7.9 to ₹8.0 lakhs; infrastructure cost ₹2-5 lakhs plus franchise fee ~₹50,000-1,00,000 in many cases. For larger store format, cost is higher. - How large should the shop be?
For kiosk / takeaway: ~100-200 square feet is common. Larger store / restaurant formats will require more square footage. - How long does it take to break even?
In many cases, franchisees report break-even within 6-8 months, provided location is good, operations smooth, customer demand steady. - What is the royalty or revenue sharing?
Roll Singh tends to offer high share of revenue to franchisee: ~90-100% to franchisee, with royalty / brand fee of ~1-10% to franchisor. - Is experience in food business required?
Not always mandatory; however, any prior experience helps in operations, staff supervision, maintaining quality. Training provided by brand helps. - Support provided by Roll Singh?
Generally: menu planning, food presentation training, possibly interior design guidelines, delivery tie-ups, marketing support (local), POS/billing setup.
Conclusion
Starting a Roll Singh franchise presents a strong opportunity for entrepreneurs who want to enter the fast food / QSR business without the very high costs and risks of full-scale restaurants. With relatively lower investment, strong revenue sharing, supportive brand backing, and growing demand for rolls, wraps, fast snacks, Roll Singh offers a feasible and promising business model.
However, success depends heavily on selecting the right location, managing costs carefully, maintaining food quality and hygiene, delivering consistent customer service, and ensuring strong local marketing. Entrepreneurs should carefully assess their local market and prepare a realistic business plan.
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If you are ready to invest time, money, and effort, a Roll Singh franchise could be your pathway to a stable food business with good returns, especially in this growing quick-eats segment in India.
Disclaimer
This article is for informational purposes only. Franchise details, costs, and profits may vary. Please verify all information directly with the RollSingh team before making any investment decisions.
