How To Start The Belgian Waffle Franchise ? – Cost, Requirements and How to Apply – Comprehensive Guide 2025

The Belgian Waffle Franchise : In the fast-paced food and beverage industry, owning a franchise of a recognized and beloved brand like The Belgian Waffle Co. can be a game-changer for aspiring entrepreneurs. Since its inception, The Belgian Waffle Co. has captured the hearts (and taste buds) of Indian consumers with its unique, pocket-friendly, and freshly made waffles. If you’re considering entering the food business and want to leverage the power of an established brand, starting a Belgian Waffle franchise in India in 2025 might just be your ideal opportunity.

In this in-depth guide, we explore the franchise cost, requirements, profit potential, application process, and everything you need to know to start your entrepreneurial journey with The Belgian Waffle Co.

Why Choose The Belgian Waffle Co. Franchise?

The Belgian Waffle Co. is one of the fastest-growing waffle brands in India. Founded in 2015, it quickly gained popularity for its crisp and delicious waffles, trendy packaging, and fast service. The brand has successfully positioned itself as an affordable indulgence that appeals to people of all ages.

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With over 400+ outlets across India and internationally, the brand offers both premium branding and a profitable business model to its partners. In an industry flooded with new food brands, The Belgian Waffle Co. has managed to build a strong identity rooted in taste, innovation, and consistency. This makes it a low-risk and high-reward opportunity for new food entrepreneurs looking to invest in the QSR (Quick Service Restaurant) space.

Market Opportunity and Scope for Waffle Business in India

The waffle business in India has seen exponential growth over the past few years. With urban Indian consumers increasingly embracing global food trends, waffles have found a permanent place in dessert menus across cities. The key drivers of the waffle business include:

• Growing demand for unique and premium desserts
• Higher disposable incomes in Tier 1 and Tier 2 cities
• Changing lifestyles and snacking habits
• Popularity of food delivery platforms like Zomato and Swiggy

The dessert segment in India is expected to continue growing at a steady pace, especially as younger generations seek experiential and Instagram-worthy food options. The Belgian Waffle Co., with its strong branding and loyal customer base, is well-positioned to benefit from this wave of dessert culture.

The Belgian Waffle Franchise Cost in India (2025)

One of the most critical aspects of starting any franchise business is understanding the capital investment involved. The cost to start a Belgian Waffle franchise is relatively affordable when compared to other international food brands. Here’s a breakdown of the initial investment required:

• Franchise Fee: ₹3.5 Lakhs to ₹5 Lakhs (One-time, non-refundable)
• Setup Cost: ₹12 Lakhs to ₹15 Lakhs (Includes interiors, equipment, branding, etc.)
• Working Capital: ₹1 Lakh to ₹2 Lakhs (For initial stock and operational expenses)
• Total Estimated Investment: ₹16 Lakhs to ₹20 Lakhs (Depending on location and store size)

These costs are approximate and may vary based on location, size of the outlet, and other variables. The brand offers assistance with store design, layout, equipment procurement, and even training, which is included in the overall cost.

Franchise Formats Available

The Belgian Waffle Co. provides multiple formats to suit different investor budgets and city types:

1. Kiosk Model – Ideal for malls, food courts, and high-traffic areas
2. Takeaway Outlet – Small format stores with limited seating
3. Café Model – Full-scale café with dine-in seating and extended menu

The kiosk and takeaway models are the most popular, as they require less space and provide high turnover with minimal operational overheads.

Profitability and ROI: Is It a Good Investment?

The Belgian Waffle franchise is known for its high-margin product lines. Waffles have low raw material costs but offer premium pricing, which translates into strong profit margins. Here’s what franchise owners can expect in terms of returns:

• Gross Margin: 60% – 70%
• Break-Even Period: 10 to 14 months (depending on location)
• Monthly Sales: ₹3 Lakhs to ₹6 Lakhs (for a kiosk model)
• Net Profit Margin: 20% – 30% (after deducting rent, salaries, etc.)

Many franchisees report recovering their investment within the first year, especially in high-footfall locations. The brand’s partnership with delivery platforms also boosts order volumes and expands revenue streams.

Requirements to Start The Belgian Waffle Co. Franchise

To ensure consistency and protect brand value, The Belgian Waffle Co. has laid out specific criteria for potential franchise partners. Here’s what you need:

1. Space Requirements:
   • Minimum space of 100 – 200 sq. ft. for a kiosk
   • 200 – 400 sq. ft. for a takeaway or small outlet
   • High footfall locations such as malls, commercial streets, college areas
2. Location Approval:
   • The company will evaluate and approve your proposed site based on feasibility, traffic potential, and proximity to existing outlets
3. Experience:
   • While prior experience in the food industry is not mandatory, it is preferred. However, a strong business mindset and commitment to maintaining quality and standards are essential.
4. Staffing and Operations:
   • Hiring 3 to 5 employees to manage kitchen, orders, and delivery
   • Training support is provided by the brand
5. Infrastructure and Interiors:
   • Must follow standardized outlet design and interior guidelines
   • Equipment, signage, and branding must align with company standards
6. Commitment to Brand Values:
   • Passion for food, hygiene, and customer service
   • Willingness to follow brand SOPs and participate in marketing initiatives

How to Apply for The Belgian Waffle Franchise

The application process for starting The Belgian Waffle franchise is simple and straightforward. Here’s a step-by-step guide:

1. Visit the Official Website:
   • Go to https://thebelgianwaffle.co/food-franchise/
2. Fill Out the Franchise Application Form:
   • Provide basic details such as name, contact number, email, city, and preferred location
3. Initial Screening:
   • The franchise team will get in touch with you for a preliminary discussion and site verification
4. Meeting and Proposal Review:
   • You’ll be invited for an official presentation where the brand explains the investment, expected returns, and operational expectations
5. Sign Franchise Agreement:
   • Once approved, you’ll sign a franchise agreement valid for 5 years (renewable)
6. Store Setup and Training:
   • Outlet setup begins with interior design, equipment installation, and staff recruitment. Training for staff and franchisee is provided during this period
7. Soft Launch and Grand Opening:
   • Initial trial operations (soft launch) are followed by a grand opening with marketing support from the brand

Support Provided by The Belgian Waffle Co.

As a franchise partner, you will receive end-to-end support from the company to help you succeed:

• Site selection assistance and approval
• Store layout and design assistance
• Procurement of raw materials and equipment
• Comprehensive training for you and your staff
• Ongoing marketing and branding support
• Digital menu and POS support
• Tie-ups with Swiggy, Zomato, and other aggregators
• Periodic audits and quality control

This comprehensive support system ensures you don’t feel alone and can rely on the brand’s expertise every step of the way.

Marketing and Branding Strategy

One of the key strengths of The Belgian Waffle Co. is its aggressive and creative marketing approach. Their branding, packaging, and product presentation resonate well with millennials and Gen Z. Here’s what you can expect:

• Strong Social Media Presence: The brand has an active following on Instagram and Facebook with high engagement
• Influencer Marketing: Tie-ups with food bloggers and influencers for promotions
• Seasonal Campaigns: Creative launches during festivals and holidays
• In-store Promotions: Banners, offers, combos, and meal deals to boost footfall

As a franchisee, you’ll benefit from both national-level campaigns and local store-level marketing materials provided by the company.

Pros and Cons of Starting The Belgian Waffle Franchise

Like every business, there are pros and cons. Let’s break it down:

Pros:

• Trusted brand with high recall value
• Affordable initial investment
• Fast ROI and strong profit margins
• Low operational complexity
• Compact formats available for small spaces

Cons:

• Seasonal demand spikes (especially for dessert items)
• High dependency on location and footfall
• Franchise fee and royalty (usually 6%–8%) may impact long-term profits

The Belgian Waffle Franchise – Conclusion:

If you’re an aspiring entrepreneur looking to enter the booming food and dessert business in India, The Belgian Waffle franchise is a solid choice in 2025. With its growing brand equity, scalable formats, and relatively low investment, it offers an ideal business opportunity for individuals passionate about food and customer service. Whether you’re based in a metro city or a Tier 2 town, the brand’s wide appeal and proven business model make it a compelling investment.

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Before making the final decision, we recommend conducting a detailed financial projection, visiting existing franchise outlets, and speaking to current franchise owners to understand operational challenges. But if you’re ready to invest, follow the application process outlined above and take your first step toward building a profitable dessert business with one of India’s most loved waffle brands.